Budweiser; Advertising Champions

To be a great advertiser it is important to advertise through as many different outlets as possible to reach as many people as you can.

A golden example of this is Budweiser. They have billboards, radio commercials, television commercials, and many catchy slogans.

When you think Budweiser most people could most likely come up with multiple advertising campaigns they have had. They have the Budweiser Clydesdales, the “Real Men of Genius”, drinkability, and the frogs that went “Bud-Weis-Er.”

I named all those of the top of my head so I’m sure if I spend five minutes online I could think of a few more.

All of those advertising campaigns, especially the Clydesdales, have been shown during many Superbowls. The audiences that watch football often are beer-drinkers, which is the exact group of people Budweiser is trying to get the attention from.

Not only does Budweiser advertise during football games, but morning radio. Driving to school, back in the day, I remember the “real men of genius” commercials that were probably one of the only good things about getting up at 7a.m.

They also turned those radio commercials into television commercials and I think it’s worth taking a break to watch at least one of them (If you like this one I highly recommend watching a few more on youtube!).

To add on to everything else they have, Budweiser also have billboards that can be viewed at anytime through out a day.

Budweiser’s target audience is anyone over the age of 21.  The frogs that went “Bud-weis-er” that I talked about earlier were accused of being cartoon-like and appealing to kids. Budweiser did the responsible thing and got a new marketing campaign, and moved on.

Even though they may have their failed attempts, you really can’t knock how well they promote their product.

So here is to you, Budweiser, Real advertisers of genius.


~ by erinnhesse on April 25, 2010.

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